Studio Mimolo is a creative studio for hotels and travel brands, working across illustration, design, and creative consultancy. Founded by Jemima O'Lone, the studio was built on a simple belief: the best hospitality brands don't just describe a place, they capture the feeling of being there.

Illustration sits at the heart of everything the studio makes. It's a way of seeing a place that photography alone can't always reach. That instinct now runs through every part of the work, from brand identity to campaigns to guest experiences shaped by a sense of place.

Whether it's a full identity, a magazine, or a single illustrated moment, the aim is the same: work that feels considered, distinct, and rooted in place, never generic, never off-the-shelf.