Boutique Hotel Brand intensive
Eight weeks to build a brand that feels as distinctive as the experience you’ve created.
Your brand should do your hotel justice.
You’ve created somewhere special, but your identity may no longer reflect the character, care and quality that guests experience.
We help bring those qualities to life through creative direction and brand identity, evolving how you present your hotel while preserving what makes it yours.
The experience is there.
Your brand hasn’t quite caught up.
Your hotel has evolved, but your identity hasn’t.
The quality of the rooms, the care in the service and the atmosphere deserve a stronger first impression.
The details don’t
feel connected.
Your website, brochures and guest materials have developed over time, leaving your team without a clear direction to follow.
Your marketing isn’t capturing what makes you different.
Guests love your hotel once they arrive, but that character is harder to convey online or in print.
You want change without losing what guests love.
Your history, personality and familiar details matter. Any evolution needs to feel true to your hotel.
A considered approach
to places with character.
Evolving a hotel’s brand means understanding what to preserve as well as what to change.
I’m Jemima, founder of Studio Mimolo. My work spans creative direction, identity design and illustration, with hospitality clients including Small Luxury Hotels of the World, Auberge and Resident Hotels
Through Boutique Hotel Brand, Reimagined, we bring your hotel’s stories, surroundings and personality into a cohesive identity that feels true to the place and compelling to its guests.
A clear path from character to identity.
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![A beige notebook with a pen on top, a tablet, and a small blue ceramic vase on a marble table.]()
01
DISCOVER
We explore your hotel’s story, guests and ambitions, reviewing your existing brand to understand what to preserve and where it can evolve.
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![Person in black suit arranging wood and stone samples on a wooden table, with a notebook and pen open nearby.]()
02
DEFINE
We establish a creative direction rooted in your hotel’s personality, bringing together visual references and a clear idea to guide the design.
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![A closed laptop on top of a beige notebook and gold pen on a white table, with a gray vase holding dried leaves, a glass of water, and a folded cloth nearby, in a softly lit room.]()
03
DESIGN
We develop and refine your visual identity, using mockups to show how it could come to life across your hotel.
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![Decorative keychain with tassel, sun face charm, and antique key hanging on a blue and beige striped fabric background.]()
04
DELIVER
We hand over your brand files and practical guidelines, giving your team the tools and confidence to use the identity consistently.
A considered foundation
for your hotel’s next chapter.
Questionnaire and discovery workshop
Your hotel’s story, setting, guests and ambitions
Existing identity and communications review
Key findings and creative priorities
£1500
Discovery & Brand Review
Visual Identity & Guidelines
Typography, colour and supporting graphics
Logo approach agreed in your proposal
Application mockups
Agreed design refinement rounds
Guidelines, identity files and handover
From £6000
Creative concept and narrative
Visual research and moodboards
Typography, colour, imagery and graphic direction
Presentation and refinement
£2500
Creative Direction
Core identity project
from £10,000.
Approximately eight weeks, with timely feedback and approvals.
40%
On booking
30%
Direction approval
30%
Before final files
Beyond the identity
Menus, illustrated maps, guest stationery, digital campaigns and other applications are scoped and priced separately around your hotel’s needs.
The mockups included above demonstrate the identity; finished application artwork and production are additional.
W
Do your hotel justice and help win more direct bookings.
Express the character, atmosphere and quality of the stay, giving you confidence in how you present it and the right guests a compelling reason to choose you.
Become the hotel guests return to and recommend.
Create a distinctive identity that sparks intrigue before arrival and carries through to the details guests remember.
Build a stronger foundation for marketing.
Including quieter weekdays. Give your team a clear creative direction for campaigns that communicate your hotel’s appeal and help turn interest into enquiries and bookings.
A few practical details.
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Not necessarily. We review what works and what needs to evolve. Your logo may remain, be refined or be redesigned, with the approach agreed in your proposal.
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The core creative direction and visual identity project, from discovery to handover, with timely feedback and approvals. Additional applications have their own timeline. A wider project may take approximately twelve weeks or longer.
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These are scoped and priced separately. The core project includes mockups to demonstrate the identity, rather than finished artwork for individual applications.
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You’ll take part in discovery, share relevant materials and provide consolidated feedback at agreed stages. One main point of contact helps keep decisions clear.
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Yes. For separately commissioned print applications, we supply the agreed final artwork. Support with bespoke paper choices, finishes and production setup can also be scoped.
Ready for a brand that does your hotel justice?
Tell us about your property, what you’d like to evolve and what matters most to preserve. We’ll discuss your ambitions, the scope of the project and whether we’re the right fit.